Another day, another tokenization. This time we had the chance to talk with Rudolf Kiseljak, CEO of the most recent company who tokenized their shares and uses them for crowdinvesting: TV PLUS AG
Let’s get started with one of the most important questions first: What is your business all about?
TV PLUS is an innovative Swiss technology and TV-content provider designing their own TV-boxes, Apps and backend services and offering TV content.
Sounds interesting! Why and how does your business provide value?
TV PLUS AG was founded in 2018 with the goal of providing high-quality, easy to use TV products to help customers achieve their goals. We provide a simple, hassle-free, state-of-the-art TV solution which works anywhere independently of your internet provider.
Very convincing. Now please tell us a little bit more about your company's vision?
We aim at becoming a significant player in our market segment in the DACH region by 2025, creating value for our partners and customers as well as our shareholders. We develop and provide TV services independently of the large, partially state-owned providers, serving consumers and professionals alike.
Inspiring! Yet, I think a vision needs to be backed by an outstanding team. So, could you please tell me a little bit more about your team?
We are a tight, experienced team of professionals in Zurich backed by an efficient team of developers. Together, this seasoned team has a wealth of knowledge and expertise that has helped TV PLUS become one of recognized players in its industry.
That sounds great! What important milestones have you been able to reach on your way there?
The consumer product & service was launched in 2019 and we successfully expanded into the professional business in 2020. By 2022 we surpassed the number of 30 sales partners and are supplying turn-key services to several utility companies.
Impressive! How come that you have decided to tokenize your shares and offer them to the public? Can you tell us a little bit more about the reasoning and the process behind it?
We immediately found the idea of selling shares on the blockchain-based platform fascinating and wanted to be part of it very early on. Our customers and partners have expressed an interest to invest, and executing small capital increases in the traditional way is very expensive and time-consuming. Aktionariat is perfect for us!
Cool, glad to hear that our solution provides value to you and your customers. The answer to the next question might seem obvious, but why should people buy shares from your company? What kind of benefits do you offer new shareholders.
Firstly, they have the potential to achieve a financial return on their investment through dividends and/or capital gains. Shareholders have the right to vote on important company decisions, such as the election of directors and the approval of important transactions. Shareholders also have the right to receive periodic financial and other reports from the company giving insight into the company's performance and future plans.
That's music to my ears! But one final question if I may: Where do you see your company in 2 years from now? What are the next steps on the company's roadmap and do you have any plans to expand your business into other countries?
We aim to become a significant player in our market segment in the DACH region. Expansion to Germany and Austria is on the roadmap as well as the acquisition of at least 3 new major business customers, this is preparing the grounds for operational break-even.
Alright, that's a wrap! Thank you so much for your insightful answers, Rudolf! We wish you all the best for your first round of crowdinvesting.
If you're an investor who wants to find out more about this investment you can simply take a look at the investor relations page of TV PLUS AG.
However, in order to learn more about the Brokerbot, tokenized shares and everything else regarding the future of private equity, simply request a call and we're happy to show you around.
