Sundays Beverage AG, an award-winning craft Ready-To-Drink (RTD) brand founded in 2020 by a trio of female entrepreneurs in Zürich, is redefining the beverage industry with a focus on mindful indulgence and environmental sustainability. By launching a popular range of hard seltzers and hard iced teas, securing national retail partnerships, and developing proprietary production methods, Sundays has quickly tapped into a growing market and is positioned for rapid expansion.
Now, in collaboration with OOMNIUM, Sundays is launching a crowdinvesting campaign. Learn more about the business and its vision in our latest interview with Co-founder and CEO Katy Wanserski Lee.
Hi Katy! It’s a pleasure to meet you! What issue is your team aiming to address?
Inspired by the US hard seltzer wave, we knew Switzerland was thirsting for something more, something exceptional - drinks that are delicious, low in sugar, and free of artificial nonsense.
Have you found a solution?
At Sundays, we're quenching the «thirst for change» of a new generation tired of the same old beer, wine, and sugary cocktails.
Tell us more about the product. What does it make unique?
Our dynamic range of hard seltzers and hard ice teas brings flavor and flair to every celebration, creating a community around mindful sipping and joyful gatherings.
What is your business model?
By pursuing growth and diversification initiatives aimed at quickly scaling the brand with an eye toward acquisition in the next 5-8 years and a target ROI of at least 400% over this same time horizon.
Which market are you targeting and who is your competitors?
European Ready to Drink (RTD) market, projected to be worth $8 Billion by 2028. Our competitors are global RTD brands such as Whiteclaw and Smirnoff
What milestones have you already reached?
Strategic partnerships with COOP and Globus making Sundays the only Swiss brand with national retail presence.
Proudly produced in Switzerland with our partners Vivi Kola and Biofruits.
German subsidiary of Sundays incorporated with two strategic partners - a large family brewery and national beverage distributor - in order to support production and distribution throughout Europe.
In-house product development and ability to do smaller production runs enables rapid product innovation.
Tax optimized production process enables competitive pricing in Switzerland and other traditionally challenging, high-cost countries.
Premium positioning differentiates Sundays from competitors, aligning the brand with key consumer trends and targeting market white-space.
Robust trademark portfolio provides foundation for future growth - 25+ trademarks held in strategic countries.
What are your plans for the future?
Sundays has demonstrated the strength of its business model in the Swiss market and is optimally positioned for continued growth throughout Europe and beyond.
A great team is probably the most important asset of any company. Please tell us something about your dream team.
At Sundays, we're rewriting the rules of the beverage industry with a powerful twist: our company is proudly female founded and led. Our all woman leadership team brings a unique blend of creativity, resilience, and vision. Each sip of Sundays is a celebration of women's ingenuity and a toast to breaking barriers, setting us apart in every sparkling drop. Join us in redefining refreshment with a brand that’s as bold, vibrant, and dynamic as the women at its helm.
What's your current financing plans?
We are raising CHF 450K. This strategic investment will directly drive Sundays’ growth initiatives including building of a dedicated sales team, increasing investment in online and event marketing, developing new RTD beverage concepts, and ramping-up production facilities in low cost markets to expand distribution outside of Switzerland.
What was the problem or challenge you faced before you approached OOMNIUM & Aktionariat?
Crowdfunding with Oomnium & Aktionariat allows us to build a community of advocate-owners that would not otherwise be possible.
Why would you recommend OOMNIUM & Aktionariat to other startups and SMEs?
Yes, without a doubt. The support we have received from Oomnium and Aktionariat was instrumental to our campaign's success and we would not have been able to achieve what we have without them.
Learn more about their crowdinvesting campaign in their pitch and cheers!
